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CREATIVE DIRECTION, PHOTO EDITING, VISUAL MERCHANDISING

NOSTALGIC REPLAY

BA (hons) visual merchandising and branding Final Major Project.

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I travelled back in time for my Final Major Project, exploring how fashion brands can use the notion of nostalgia in a fresh, positive way. The final result turned into a branding campaign for the sportswear brand FILA, characterised by the use of bright colours and with visuals that take you directly to the 90s.

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BRANDING CAMPAIGN FOR FILA.

CONTRIBUTION: Creative Director, Production Manager, Editor and Visual Merchandiser

Nostalgic Replay is a project that I directed for my graduate Final Major Project, and it focuses on how brands can use nostalgia as a primary feature in branding campaign content to positively connect and influence the millennial market.
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Psychologists and experts have studied nostalgia and the positive emotional effect it has on wellbeing and mental health. The colour concept incorporated in the campaign reflects the colour therapy techniques used as a tool to help with anxiety and depression.

VISUAL MERCHANDISING CONCEPT BOARDS - STORE AND WEB DESIGN.