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CREATIVE DIRECTION, PHOTO EDITING, VISUAL MERCHANDISING
BA (hons) visual merchandising and branding Final Major Project.
I travelled back in time for my Final Major Project, exploring how fashion brands can use the notion of nostalgia in a fresh, positive way. The final result turned into a branding campaign for the sportswear brand FILA, characterised by the use of bright colours and with visuals that take you directly to the 90s.