UAL
While pursuing both my BA and MA degrees at UAL, I actively honed my creative vision by undertaking a series of impactful projects. "Nostalgic Replay," my award-winning Final Major Project, explored the use of nostalgia in fashion branding, culminating in a vibrant 90s-themed campaign for FILA (British Display Society Award).
This project solidified my ability to translate concepts into compelling visuals, a skill further developed through "Flat Seven," a collaborative branding campaign for Spotify and Axel Arigato. In this project, I spearheaded the creative direction, encompassing a look-book, video, and promotional content, while also leveraging my diverse skillset as Creative Director, Production Manager, Editor, and Visual Merchandiser.
My commitment to social awareness is evident in "Time To Stand," a visual effects (VFX) project tackling mental health struggles among millennials. This project not only aimed to raise awareness but also experimented with the narrative potential of VFX storytelling.
Finally, my passion for trendsetting collaborations is reflected in "Tsunami x Fila," a visionary concept that reintroduced Fila to the contemporary fashion scene, capitalising on the resurgence of vintage brands. These projects, completed concurrently with my academic pursuits, demonstrate my ability to manage multiple creative endeavours while delivering impactful results.